As Propeller’s VP of Marketing, you will play a critical role in the go-to-market strategy of a rapidly growing, high-tech start-up where we solve real problems for real people every day. You will take the lead on all marketing strategies across Propeller in the US, Australia and Europe, establishing us as the market-leading platform for managing and measuring worksites.

Reporting to the CEO, you will be a true mentor and coach to our high performing marketing team. You’ll motivate and empower the team, connecting their work to the customers we are helping.

Propeller is growing at an incredibly fast rate, you will iterate on initiatives that are designed to scale in a B2B, SaaS environment. Your initiatives will have a high impact on our customers, but also contribute to the development of your own team.

Responsibilities

• Set high level marketing strategies and long term direction for the team alongside the CEO.
• Create the strategy for future marketing campaigns in our ever-changing, dynamic environment.
• Partner closely with the Sales and Business Development teams to achieve company revenue goals. Increase sales pipeline through channel, inbound and outbound marketing strategies. Improve conversion rates through account-based marketing, content strategies, and targeted webinars or events.
• Partner closely with the Customer Success team to coordinate customer messaging and product marketing communications.
• Create and iterate on marketing initiatives that will enhance our ability to scale, will improve customer experience and contribute to revenue goals being met and exceeded.
• Ensure that our customers understand what Propeller is, how it will impact them, and how to use it expertly.
• Mentor a high-performing, international team of marketing professionals to reach their own personal goals as well as the company goals. This includes focus on role scoping, career path, etc.
• Advocate for each of the marketing team functions within the organization.
• Ensure that the internal company understands, appreciates, and celebrates the marketing team for all that they do.
• Be a professional leader and example to all team members in the Denver office.
• Lead the implementation of new tools and be accountable for their effectiveness.