We are searching for an experienced senior-level Product Marketing Manager to take lead on launching new Thinkful programs and initiatives. In this role, you’ll develop a deep understanding of the adult education landscape in order to help us identify the right set of opportunities, then develop and execute the go-to-market strategy necessary to successfully launch these initiatives.
As part of an agile team, you’ll work alongside marketing, admissions, instructional design, and other key stakeholders. You’ll conduct intensive market research, develop personas, test positioning, and define the marketing and sales strategies for new programs and initiatives. With an analytical approach and a deep understanding of the market, you will deftly connect our programs to customer needs. You’ll also perform continued full-funnel analysis of our programs to drive long-term growth.
The ideal candidate must demonstrate a passion & vision for education, exhibit excellent analytical skills, be a strong communicator, strategic, and thrive in ambiguous environments to drive impact across teams.
- Identify target personas, positioning, and appropriate channels to drive success
- Work with marketing, sales, and brand to define & execute go-to-market strategies
- Perform continued analysis of new programs to ensure long-term growth
- Drive effective collaboration and maintain focus across several teams
- Proven track record in product marketing or similar
- Excellent analytical skills: able to rigorously source, analyze, and interpret data
- Excellent collaboration skills, especially with senior leadership
- Excellent written and verbal communication
- Experience working in a fast-paced environment
- Bachelor’s degree (B.S/B.A.) from a university or equivalent training or equivalent work experience preferred.
What is Chegg?
An ‘always on’ digital learning platform.
Chegg puts students first…Everything we build in this company is student-focused, making us the leading student-first connected learning platform. Chegg strives to improve the overall return on investment in education by helping students learn more in less time and at a lower cost. This is achieved by providing students a multitude of educational tools from affordable textbook rentals to Chegg Study which supplements their learning through 24/7 tutor access, step-by-step help with questions, and more. Chegg is a publicly-held company based in Santa Clara, California and trades on the NYSE under the symbol CHGG.
Why do we exist?
Students are working harder than ever before to stabilize their future. Our recent research study called State of the Student shows that nearly 3 out of 4 students are working to support themselves through college and 1 in 3 students feel pressure to spend more than they can afford. We founded our business on provided affordable textbook rental options to address these issues. Since then, we’ve expanded our offerings to supplement many facets of higher educational learning through Chegg Study, Chegg Math, Chegg Writing, Chegg Internships, Thinkful Online Learning, and more to support students beyond their college experience. These offerings lower financial concerns for students by modernizing their learning experience. We exist so students everywhere have a smarter, faster, more affordable way to student.
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Chegg is an equal opportunity employer