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We’re seeking an experienced Growth Marketing Manager to develop and lead our marketing and customer acquisition efforts for our upcoming pet wellness brand, Finn. Working closely with the CEO and founding team, you’ll implement growth strategies and be responsible for the day-to-day operation and strategy for our marketing programs across paid social, search, retargeting, and funnel optimization. The ideal candidate will have extensive experience in scaling Direct-to-Consumer startups, be very data-driven and creative with testing and optimizing at all levels of the marketing funnel. This is a highly entrepreneurial position where you’ll get the opportunity to get your hands dirty and make a huge impact early on.

Responsibilities

  • Develop and lead the day-to-day operation and strategy for Finn’s marketing program across paid social, paid search and retargeting
  • Continuously improve on funnel optimization
  • Experiment, develop and scale new channels to drive acquisition
  • Define growth and performance benchmarks and measure, analyze and report on metrics Manage channel budgets and KPIs, including ongoing analysis and reporting
  • Manage SEO
  • Collaborate cross-functionally to enhance the DTC experience to drive engagement and acquisition for both Finn and the Innovation Department portfolio of companies

Qualifications

  • 3+ years of experience in eCommerce, with a particular focus on performance marketing across all major paid channels
  • Demonstrated experience working within the full DTC marketing funnel
  • Highly analytical with a passion for data; ability to identify opportunities and insights
  • Experience owning and managing a budget, forecasting and delivering on CPA, ROAS, retention and LTV goals
  • Exceptionally organized with high attention to detail and a desire to develop processes and strategies from the ground up
  • A strong work ethic, willing to roll up sleeves and get things done; an entrepreneurial mindset - someone who is hungry, determined and able to drive real results